Frank Ghiglione

After a day in Calaveras County, home to the world-famous frog-jumping contest inspired by Mark Twain’s story, we drive west to the island of Alameda, California, to interview Frank Ghiglione, who has his own frog-jumping story. He tells us the story over dinner at Gold Coast Grill, a comfortable, old-school Alameda restaurant where he eats at least weekly. “If I didn’t show up on Thursday,” Ghiglione jokes, “they would have thought I died.”

Five years ago Ghiglione and friends bought several Alameda frogs to enter in the Calaveras County contest. What were their names, I ask, thinking the names might rival that of record holder (21 ft., 5 3/4 inches) Rosie the Ribeter. Ghiglione quips, “Losers is what I call them.”

The Alameda frogs, he says, had no chance against behemoths from Africa. It was like pee wee football players—70-pound first graders—facing off against NFL All Stars. “My frog,” he says, “almost had a heart attack.”

But I want to talk to Frank about family, not frogs. The first generation of my immigrant Ghiglione family—Angelo and Maria—came to the United States from the Genoa area around 1870. Frank Ghiglione’s grandparents—Angelo (1873-1944) and Mary (1883-1953)—came from the Genoa area a decade later, recalled Louis, the youngest of their seven children, during a 1979 telephone interview. “He was a laborer who worked as a truck farmer 20 hours a day,” Louis said of Angelo, his father. “Then he bought a share in the property [a truck farm in Alameda], and later he bought the whole thing.”

Angelo Ghiglione and his produce cart

The two Ghiglione families followed different careers—pasta making vs. farming—but they and many of their descendants have insisted on starting their own businesses and being their own bosses. Angelo sold his farm’s beans, squash, tomatoes and other fruits and vegetables from his cart. Later he bought two San Francisco apartment houses and developed Oakland property, naming streets after the first four of his seven children. Many of those children began businesses in other fields. Why do so many immigrants and their children and grandchildren become entrepreneurs?

Frank, grandson of Angelo and Mary, is a good person to ask, because he owns Rodgers Trucking of San Leandro, California, which employs 168 people. At first he answers my questions with jokes. Ask him how long he has been wed to his wife, Winifred, and he says almost five decades, but claims actress Meg Ryan has been his girlfriend for years. “Unfortunately,” he adds, “we’ve never met.” Explaining the success of his marriage he says, “There are two theories to arguing with women. Neither one works.”

Angelo Ghiglione and his produce cart

Frank did not inherit his trucking company. Frank C., his father, “the picture of health,” who worked as a pipe fitter on Navy ships and then started The Club BaBaLu cocktail lounge with a brother, died of a cerebral hemorrhage at age 42. So Frank, while a student at the University of San Francisco, worked summers at Southern Pacific Motor Trucking and agreed to work at the trucking firm following graduation for five years in exchange for the firm’s paying for his last year at USF. By age 32—“young enough to be dumb enough to do it”—he bought his own trucking company.

Frank exhibits many old-world values. He celebrates his wedding on Columbus Day, gives generously to Alameda city youth and other charities, regularly visits family graves at Holy Sepulchre Cemetery in Hayward (“I spend $7,500 a month on flowers”), enjoys the memory of learning to play the accordion “because it was an Italian thing” and describes growing up with his stern, single-parent mother as “fortunate.” Some of those old-world values may explain his entrepreneurial streak. At 74, he jokes about his hours at work—“half a day everyday—5 to 5.”

Hard work, however, does not alone explain his success. He says the Ghiglione always have insisted on being independent—on not relying on others to sustain them. He, like his immigrant grandparents who risked virtually all by coming to the United States, takes risks. But reasonable risks. In the ‘80s he and four partners, including George Spanos of Stockton, invested $250,000 each in the purchase of Stockton’s Weber Ranch and built 140 homes there that sold well. His fondness for automobiles, beginning with a ’38 Chevy, shows in a collection of 33 favorite cars jammed in a warehouse that has a relevant sign next to its door: “Caution: Adults at Play.” Such impeccably restored cars—including a 1935 Auburn Speedster—have been known to appreciate in value.

Gas pumps from Frank Ghiglione's car collection

Frank Ghiglione, in typical fashion, refuses at first to provide a straight answer to a question about his life today. “All my days are wonderful,” he jokes. “Nothing ever goes wrong in business.” But he leaves the impression that wonderful days far outweigh woeful ones.

Loren Ghiglione

Charles Reich in his San Francisco home

Four decades before the Occupy Wall Street message spread across America, the New Yorker published on September 26, 1970, a nearly 70-page article, “Reflections: The Greening of America,” by Yale Law School professor Charles Reich that spread a message about a student-generation counterculture that sought “a more human community.”

Reich’s zeitgeist article generated more letters to the New Yorker than any other article in the magazine’s history. Among non-New Yorker readers, the article also provoked excitement. Even my 5,700-circulation, mill-town Southbridge (Mass.) Evening News, which published the article along with local pro-and-con reactions, generated a barrage of brickbats and bravos. Random House soon published The Greening of America as a book that went into its fifth printing in less than two weeks, topped bestseller lists and eventually sold more than two million copies.

Reich, the former editor-in-chief of the Yale Law Journal and the admired scholar of property and civil liberties law, suddenly became an instant celebrity, portrayed in the “Doonesbury” comic strip and sought daily by the media for sound bites. He said the media were “trying to turn me into a fifth Beatle.” The Washington Post’s Don Oldenburg wrote that “so desperate were the media for a piece of Charles Reich that when he turned down its offer, the ‘Today Show’ scheduled Yale’s chaplain, William Sloane Coffin, as a friend of Reich’s.”

Reich depicted as a character in the comic "Doonesbury"

Despite the popularity of The Greening of America, or possibly because of it, many academic and media critics savaged the book. Newsweek’s Stewart Alsop called it “scary mush.” Harvard Law School’s Charles Fried dismissed Reich as a naïve, “pop-fadist cult” romantic and The Greening of America as a “bad book,” slipshod, incoherent and silly.

“The Greening of America did me in as far as academe was concerned,” Reich says today. “I would never be the same after that.” He resigned from the Yale Law School faculty and in 1974 moved to San Francisco. “It was with the goal of being as far away as I possibly could be still in the United States—as far away from New York, where I grew up, New Haven, Washington, D.C.—to get some distance from my former life.”

How does he feel about today’s counterculture movement, Occupy Wall Street? “They’ll never get anywhere with what they’re doing now because they’re appealing to someone else to do something,” whether it be Congress, President Obama or the business community, Reich says. “My message is: ‘You’re going to have to do it yourself.’”

Reich sees plenty to do. He worries about the two million inmates in U.S. prisons, the spread of nuclear weapons (“I’m not sure we won’t blow ourselves up completely in the next few years”), the role of the U.S. military, at a cost of $1 million per soldier a year, in Japan and other countries, and the “scandal and disgrace” of the U.S. economy, with millions of jobs sent overseas, sometimes with tax support.

Our economy “is much worse than the Democrats are willing to say,” Reich continues. “If you’re over 50 and you lose your job you’re not going to get another one. You’re going to live to be 80 and how are you going to support yourself for 30 years?”

Contrasting his attitude during the 1960s, when he taught law, believed in reform and felt he was “doing some good,” he sees himself today as “a dissenter in my own country.” He says: “I don’t like what is going on. I don’t think this is a good future.” He echoes a concern he expressed in The Greening of America about the United States having become a corporate state “taken over by a small minority of powerful interests. I don’t think we’re a democracy anymore.”

But Reich, 84, sees greater tolerance today among Americans than in the past. He recalls growing up in New York where “black people were not allowed to come in the front door” of his apartment building and had to use the service elevator. The progressive private schools he attended—City and Country School and Lincoln School—were not so progressive. They had no African-American students.

He began his law career in 1952, at a time of discrimination against Jews and women as well as blacks and people of other races and ethnicities. At Cravath, Swaine and Moore in New York, where all the lawyers and stenographers were male, Reich says his boss, Donald C. Swatland, told him, “Women are frivolous, women belong at home, women are not designed for business.”

Reich, who is gay, fails to see “how anybody can object to expanding marriage to include any two people—two grownups—who want to live together.” But he downplays his gay identity. “I represent a different group—an unknown minority, probably 40 million or more—people who live alone. I’m a person who can’t live with another person and that trumps sexual orientation completely. My sexual orientation now has almost no relevance to my life.”

As we leave Reich’s San Francisco apartment, the floors of every room and hallway stacked high with books, he reiterates that he is a dissenter, but a dissenter with hope. I recall his earlier comment about his life as an older person who walks with a cane. When he climbs on a bus, people rush to give him a seat. “You get the best of human nature….I get the feeling that people are very nice.”

Loren

Or more accurately, not all of our stuff, but two laptops, a beautiful Panasonic video camera, numerous files, and all of my clothes.

We mourned the loss of the equipment, but no one was hurt, and we’ll start posting again soon. In the meantime, stay tuned for full story of the break-in, which includes a miracle, a porn star and some voodoo. I swear.

Alyssa